Get Your Team Involved with a Clear Goal
Generating reviews shouldn’t fall on one person. When everyone on your team plays a part, it becomes a natural part of how you do business. Start by setting a clear, achievable goal, like gaining 1-2 new reviews in a month. Share the goal with your full team and explain why it matters. When employees understand how reviews directly impact your business, that most customers read reviews before making purchasing decisions, and that positive reviews can be the difference between a sale and a lost opportunity, they’re more motivated to participate. Help your team see that reviews build the trust and credibility that turn website visitors into paying customers.
Make it easy to track progress and recognize efforts along the way. A few ways to get your team engaged:
- Celebrate Every Review – Share new reviews with your team as quickly as possible. Call up team members by name when they’re highlighted in a review or when you know that team member is the one who asked the customer to leave it. Recognition shows employees their efforts are valued and motivates them to keep asking for reviews.
- Create a Friendly Challenge – Encourage light competition between your entire staff to see who can gather the most consistent reviews over time. Focus on steady results like one review each month rather than bunching them all together, since consistent monthly reviews not only look more natural and trustworthy to potential customers, but also keep your business relevant and help improve your local search rankings. Highlight and reward at your annual office party or next meeting.
- Set the Standard – Show your staff how to ask for reviews in person and through other methods by giving them the tools, guidance, and encouragement they need. Make it a habit to share names of customers with each other each month to ask for reviews, making it a collaborative team effort rather than leaving employees to figure it out on their own. Here are a few more proven methods of asking for reviews.
Getting more reviews is a team effort, and with a shared goal, it becomes something everyone can take pride in. When your entire team is engaged in building your online reputation, reviews flow naturally and consistently, strengthening your business’s credibility and search visibility.
Ready to take your review strategy to the next level?
Learn more about how our reviews and reputation management service can help streamline the process and maximize your results.
