Fueled to Last:
How Family-Owned Propane Companies Can Thrive in a Digital Age
The definitive playbook for rural, independent propane businesses determined to stay relevant without losing the legacy that made them remarkable.
Belief
Confidence in your value and in the customers you serve
Belonging
Employees and customers who feel like family
Connection
Roots in your local and industry community
Modernize Without Losing Your Legacy
The rules have changed, but most of the players haven’t. This book exists to prove that you can adapt, grow, and compete without sacrificing the heart and heritage that made your business remarkable in the first place.
This book is both a playbook and a shift in perspective. Each chapter walks you through the systems, strategies, and stories that make modern success possible for independent propane businesses.
“The future of propane isn’t written by corporations or algorithms. It’s written by people with heart, hustle, and history — people like you.”
— Steve & Beth Gasser, Preface
It Doesn’t Have to Mean Reinventing Yourself
We’ve spent 30 years working alongside rural and family-owned propane companies. What we’ve learned is that these businesses don’t need reinvention. They need translation. Fueled to Last takes the tools of modern marketing and technology and explains them in plain English, applied with the same common-sense discipline that built your business.
Modernize Without Losing Your Legacy
This book proves you can adapt, grow, and compete without sacrificing the heart and heritage that made your business remarkable. It’s a roadmap that brings together two frameworks, the Vivid Business Pillars and the Vivid Image Marketing Method, to honor the past while preparing for the future.
Featured Inside the Book
Fueled to Last is built on real stories from the family-owned propane companies you already know and work with.
- Freddie Riddler, Rural Computer Consultants
- David Lowe, Pro Image Communications
- Steve Veninga, American River Gas
- Alyssa Rahn & Kayla Hunstiger, Rahn’s Oil & Propane
- Travis Knittle, Van Wert Propane
- Brice Williams & Tyson Hodge, Porter Gas Services
- Carly Fletcher, B&P Propane & Knotty Pine Oil
- Haley Pitcock, Farmer’s Energy Propane Plus
- Zach Turner, MJ Propane
- Kacie Miller, Centra Sota Cooperative
- Chris Tews, Dale Oil & Propane
Fueled to Last
Get the Book
Order Fueled to Last on Lulu and take the free Propane Legacy Growth Quiz inside.
Apply the Method
Work through the Vivid Business Pillars and the Vivid Image Marketing Method, chapter by chapter.
Build Your Legacy
Modernize with clarity and confidence, without losing what makes your business yours.
Praise for the book
“Fueled to Last doesn’t ask family-owned propane companies to become louder. It challenges them to become clearer… This book is a reminder that small isn’t weak. It’s close.”
Freddie Ridler, RCC
Fuel Delivery Software
“Meaningful, easy read that provides simple, methodical, time-tested strategies for small rural propane marketers to leverage utilizing their company culture.”
David W. Lowe
Pro Image Communications
“It is a privilege to have a family business. Working with family towards a common goal is extremely rewarding.”
Travis Knittle
Propane Service in Van Wert, OH
“Being family-owned means every decision still feels personal… It means our name is on every truck and every
promise.”
Kayla Hunstiger, Rahn’s Oil & Propane
Propane Service & C-Stores, MN
Say Goodbye to Marketing Guesswork and Hello to a Business Fueled to Last
Clarity Before Visibility
Know what to say before you worry about where to say it
A System, Not Guesswork
The 4-part Vivid Image Marketing Method replaces random Facebook posts and one-off ads
A Legacy That Lasts
Modernize without losing the heart that built your business
Written by Propane’s Most Trusted Marketing Team
Vivid Image has spent 30 years working with independent, rural & family-owned companies. Fueled to Last distills that experience and the same certifications and industry relationships behind Vivid Image’s marketing work into a practical guide any propane marketer can use.
Family-owned Propane Companies Deserve a
a Clear Plan for What’s Next
Written from 30 years of working alongside 1,000+ family-owned companies
Foreword by Freddie Ridler — the man behind “Making Propane Sexy®“
Practical frameworks you can start applying this week
Don’t Spend Another Day Guessing What Your Marketing Should Say.
Apply a proven, tried, and true method to your sales & marketing starting today.
Contact Us
Grow your propane business with a new website & better marketing results!
Beth and Steve Gasser
