Getting happy customers to leave reviews can be more difficult than it should be. It’s not that they aren’t satisfied, it’s that most people won’t think to leave a review unless they’re asked (and reminded). For propane companies, especially those in smaller towns, building a steady stream of online feedback takes more than great service — it takes intention. The good news? A few simple shifts in your process can make a big difference. Here’s how to turn happy customers into reviewers.
Make It Easy for Customers to Leave a Review
The most effective way to get more reviews? Make the process as easy as possible. That starts with having your Google review link on hand and making sure everyone on your team knows where to find it and how to use it. Office staff, delivery drivers, and technicians should all be able to share the link when the opportunity comes up.
Beyond that, be intentional about where the review link shows up. Here are some smart, low-effort ways to do that:
- Add it to your email signature – Every email you send becomes a subtle reminder.
- Include it on your website – A “Leave Us a Review” button or link on your homepage or contact page makes it easy for returning customers.
- Print it on billing statements or delivery notes – A simple line like “We’d love to hear how we did! Please leave us a review on Google to share your experience.” works well.
- Post it on social media – Occasionally remind followers that their feedback helps your business grow. Be sure to include the direct link.
When the review link is visible in more places, customers are more likely to take the next step. Repetition and convenience are key.
Ask at the Right Time, and Ask the Right People
One of the biggest missed opportunities is not asking at the right time. When a customer compliments your team or mentions how much they appreciated a quick delivery, that’s the perfect moment to respond with something like, “Thank you! Would you mind leaving us a quick review on Google? I can text you the link if that’s easier.” It doesn’t need to feel scripted—just timely and genuine. You can also follow up after a job well done with a short thank-you email or message that includes a direct link. The key is to be thoughtful and intentional. Focus on customers who had a great experience and are most likely to respond positively.
Always Respond to Reviews; Positive and Negative
Whether the review is glowing or not-so-great, your response says a lot about your business. When customers see that you take time to thank people for their feedback, it shows that you’re engaged and that you care. It also makes others more likely to leave a review, knowing someone’s actually reading them.
Responding to negative reviews is just as important — maybe even more so. A respectful, professional reply that addresses the concern shows potential customers that you’re willing to make things right. Even if the issue can’t be fixed right away, your willingness to listen speaks volumes. People don’t expect perfection, but they do expect businesses to care. Your responses help paint that picture.
Get Your Team Involved with a Clear Goal
Generating reviews shouldn’t fall on one person. When everyone on your team plays a part, it becomes a natural part of how you do business. Start by setting a clear, achievable goal, like gaining 1-2 new reviews in a month. Share the goal with your full team and explain why it matters. When employees understand how reviews impact your business and reputation, they’re more motivated to participate.
Make it easy to track progress and recognize efforts along the way. A few ways to get your team engaged:
- Celebrate review mentions – Call out team members by name when they’re highlighted in a review.
- Create a friendly challenge – Encourage a light competition between office staff and field crew to see who can gather the most reviews.
- Reward progress – Offer simple incentives or recognition for hitting individual or team milestones.
Getting more reviews is a team effort, and with a shared goal, it becomes something everyone can take pride in.
Make Reviews a Natural Part of Your Business
Quality reviews serve as essential trust signals that help AI-powered search algorithms like Google’s identify your business as credible and worthy of higher visibility in search results. Customer reviews don’t just boost your Google ranking, they build trust and credibility that no marketing message can match. But they don’t happen on their own. It takes a little consistency, a team effort, and the right tools.
At Vivid Image, we help propane businesses like yours take control of their online reputation. Our Reviews & Reputation services are built to help you get more reviews, respond effectively, and show up strong where it matters most. Ready to turn great service into great feedback? Contact our team today!
