You Want To Be Where Your Customers Are, Right?
Marketing might be the last thing on your mind when you’re focused on deliveries, safety, and customer calls. But in today’s world, showing up on social media is part of showing up for your customers.
Whether it is Facebook, Instagram, or LinkedIn, your social media presence reinforces the trust you work so hard to earn. And for family-owned propane companies, that trust is everything.
Here’s how social media can support your business in ways that go beyond likes and shares.
1. Be Visible Where People Spend Their Time
Most of your customers are not searching for propane companies every day, but they are scrolling through social media. That is where they see posts from friends and neighbors, including likes, comments, and shares. Often, that is how they discover businesses like yours.
A single post, a customer comment, or a tagged photo can introduce your company to someone who did not know they needed you. Over time, this kind of passive visibility builds familiarity and trust.
If your page looks current and professional, it tells people you are reliable and easy to reach. But if your presence is outdated, inactive, or missing altogether, it’s a missed opportunity.
2. Communicate Quickly & Effectively
Some customers do not check email or voicemails right away. That is why tools like social media, website alerts, mobile apps, and even tank monitors can make a big difference. They reach people through the channels they use the most, making it easier for you to share timely updates and keep your customers informed.
Social media can be a lifeline during extreme weather or high-demand seasons. It allows you to:
- Post delivery & weather reminders
- Announce significant changes like hours, pricing, & deadlines
- Share safety information
- Offer emergency contact instructions
3. Highlight The People Behind the Scenes
You are not just delivering fuel. You are delivering warmth, safety, and peace of mind. Social media gives you a way to show the real people behind your service, often those endeared to your customers like your drivers, office staff, and technicians who answer questions and keep things running.
Sharing community events, employee milestones, or even a photo of a truck out on delivery helps humanize your business, build relationships, and deepen community connection.
4. Encourage Referrals and Reviews
So much word-of-mouth happens online. When someone asks in a Facebook or Instagram post, “Who do you use for propane?” your social media page becomes the place people tag, recommend, or link to.
You can also use your platform to thank loyal customers, highlight positive reviews, and invite feedback in a way that feels natural and personal. Your customers love you and most are more than happy to share their thoughts with others. Give them another way to do so!
At Vivid Image, we specialize in helping propane marketers like you harness the power of social media and other digital tools to grow your business, cut costs, and better serve your customers.
Remember, You Don’t Need to Be Everywhere, All the Time
You can make social media work for you if you start simple & stay consistent:
- Pick one platform (Facebook is a solid choice for most propane companies)
- Post once or twice a week, but be consistent
- Share helpful reminders, tips, and team photos
- Keep your hours and contact info up to date
In the propane business, reliability matters most. Social media helps you showcase and prove this to prospects, new customers, longtime clients, and your entire community. We’re here to help guide you to get the most out of your efforts.
