Vivid Propane Marketing

Want to Attract Better Employees?

Why Your Marketing Matters When Hiring

If you are looking to improve your team, fill positions, and retain loyal employees, you are not alone. More than half of propane companies are struggling to fill open roles – 58% report having one to five vacant positions. Every unfilled spot stretches your team thin, impacts customer service, and slows growth.
As an employer, this can be overwhelming, but the good news is that strong marketing can help you turn the tide.

Why Companies Struggle to Hire

Many propane businesses lose potential employees before they even apply. Common roadblocks include:

  • Outdated website – Sends the wrong first impression.
  • Poor online presence – Job seekers can’t find you.
  • No employment page – Nowhere to learn about opportunities.
  • Weak reputation – Reviews and word-of-mouth matter.
pie chart showing 58% of propane companies are not fully staffed

Your Website is a First Impression

Make it easy for quality people to apply. Just like customers, potential employees will research your company online. A clean, modern site with a visible Careers/Employment page shows you’re professional, stable, and worth applying to. Stories of happy customers, long-time employees, values, and community involvement help candidates decide to apply just as much as salary and benefits.

Make Employment Opportunities Visible

Don’t bury your job listings. Instead, promote them everywhere you can. It is best to share your listings not only on your website, but also on the following:

  • Social media profiles
  • Your Google Business Profile
  • Newsletters
  • Email signatures
  • Community and Chamber boards
  • Job sites like Indeed & LinkedIn

Reputation Attracts Talent

Candidates look at reviews. Reviews from customers say much of what a prospective candidate needs to know about your company. Respond to reviews, highlight them on your website, and don’t forget about the reviews on your Indeed profile that many candidates will check!

As the pie chart above shows, you are not alone if you have unfilled jobs. By improving your website, employment page, application process, and reputation, you’ll attract job candidates!