Market Defense & Modernization

Don’t Lose Customers to Companies That Just Look Better

This stage is about protecting what you’ve built as competition increases and customer expectations rise. As newer or larger competitors enter the market, customers compare online before deciding who to call. Even when your service is stronger, perception can quietly work against you.

Stage 2 of the propane marketing growth plan.

What This Stage Helps With:

Market protection: Prevent competitors from winning on appearance alone
Customer confidence: Reinforce trust at the decision-making moment
Consistency: Keep listings, reviews, and messaging under control
Reduced friction: Less confusion means fewer follow-up calls and emails
Reputation alignment: Your digital presence reflects operational reality

What’s Included:

Execution

Website: 10 pages

Website Managed Hosting: Included

Domain Name: Registration included

Local SEO: Advanced included

Control of Business Data on 60+ sites: Included

Google Business Profile Management: Included

Reputation Management: Included

Customized Dashboard Reporting: 24/7 access

Strategy + Coaching

Marketing Strategy: Quarterly

Social Media – Training + Coaching: Group Coaching

Frequently Asked Questions

Common questions about the Market Defense & Modernization plan.

What is the difference between a 5-page and a 10-page website?

The 10-page website allows for more detailed content, including dedicated pages for individual services, customer resources, employment opportunities, or specific service areas. This gives customers more reasons to stay on your site and builds deeper trust.

What does Reputation Management include?

Reputation Management monitors and helps you respond to online reviews across platforms like Google, Facebook, and industry-specific sites. We help you build a consistent review-response strategy and encourage satisfied customers to share their experiences.

What does Control of Business Data on 60+ Sites mean?

We ensure your business information (name, address, phone, hours, services) is accurate and consistent across more than 60 online directories, maps, and listing sites. Inconsistent data confuses customers and hurts your search rankings.

How does Google Business Profile Management work?

We optimize and actively manage your Google Business Profile, including photo updates, and ensuring all information stays current. This is often the first thing customers see when searching for propane services.

What does a Quarterly Strategy include?

Every quarter, we review your marketing performance, discuss upcoming seasonal needs, and adjust your strategy. This ensures your marketing stays aligned with your business goals and market conditions.

Can I add more locations to this plan?

Yes. Additional locations can be added for $500 per location per month. Each location gets its own local SEO optimization, business listing management, and Google Business Profile management.

How is this different from Stage 1?

Stage 2 adds competitive protection. Beyond a solid website, you get active reputation management, business listing control across 60+ sites, Google Business Profile management, and quarterly strategy sessions. This is for companies that need to defend their market position.

What if I already have a website?

We will evaluate your current website during the discovery phase. In most cases, we rebuild it to modern standards as part of the setup. If your existing site is strong, we can discuss incorporating it into the plan.

Pricing Summary