The Growing Problem
In today’s fast-paced digital world, propane marketers who resist change risk falling behind their competitors. Your website often makes the first impression on customers and prospective employees. Is your website keeping pace with evolving expectations, or are you losing opportunities with every passing click?
Many propane companies are operating with outdated websites that were built for a different era. While proper maintenance helps, websites have countless components that become outdated faster now than ever before. In the past, businesses could keep a website for five years, but technology and consumer expectations are now moving at an unprecedented pace.
What one propane company has to say, after trusting us with their new website…
“Vivid Image got us up and running with a website that is easy to navigate and use. It was a pleasure to work with the whole team!” Nicole Otte,Otte Oil & Propane
Why This Should Concern You
Slow is a Problem
Your customers aren’t waiting around. Studies show you have just 3 seconds before visitors abandon a slow-loading site. In the propane industry, where customers need quick access to ordering, account management, safety information, service scheduling, emergency contacts, payment options, equipment specs, and instant answers to common questions, every second of delay costs you business.
Security is a Must
Security vulnerabilities are increasing. Outdated websites and linked technology create security gaps that put your customers’ sensitive information at risk. In an industry handling sensitive customer information like home addresses, billing information, and delivery schedules, security isn’t optional – it’s essential.
Consumer Trust is Critical
Over 50% of people won’t consider doing business with a company that has a poorly designed or outdated website. Today’s increasingly savvy customers feel uneasy interacting with outdated technology. “What will tomorrow’s success stories look like?” Marty Kirshner with Gray, Gray, & Gray, LLC in BPNews answers in Build Your Propane Company for the Future that supports embracing technology. For propane companies that don’t, this means potential customers are choosing your competitors before ever speaking with you. Let’s make this stop!
Mobile is Expected
Mobile compatibility isn’t optional. With 83% of customers expecting seamless experiences across all devices, your website needs to work flawlessly whether they’re ordering propane from their smartphone or paying their bill from their Chromebook. Your business deserves a website that works as hard as you do – one that’s available 24/7, responsive on every device, and as reliable as your propane delivery service.
You Want Google to Like You
Google is penalizing you. Search engines prioritize websites with modern technology that deliver fast, mobile-friendly experiences, consistently updated information, and error-free navigation. An outdated website isn’t just frustrating your customers – it’s making you harder to find online.
Get Immediate & Long-Term Benefits of Modernizing Your Website
- Streamlined customer self-service portals for ordering and account management
- Improved security for handling sensitive customer information
- Faster load times and better mobile experiences
- Enhanced ability to showcase your services and educate customers
- Better integration with your business management software
- Reduced operational costs through automated customer service
- Increased customer satisfaction and loyalty
- Stronger competitive position in your market
- Better search engine visibility
- More efficient internal processes
Look for These Warning Signs
It’s often time for a new website when one or more of these warning signs are present:
- Your website loads slowly or doesn’t work well on mobile devices
- Broken links happen to users or they’re forced to hit the back button
- You can’t easily update content or add new features
- Customers frequently call for information that they can’t find online
- Your website doesn’t reflect your current services, staff, or business processes
- You’re experiencing security concerns or compatibility issues
- Your key information, branding isn’t up-to-date
- You’re getting feedback or suggestions from customers, on social media, or in online reviews to indicate it’s time
- Your competitors’ websites offer better functionality
Let’s Do This!
In the propane industry, where relationships and reliability matter most, your website should reinforce your commitment to excellence. By investing in a modern website, you’re not just updating your technology – you’re investing in your company’s future and your customers’ satisfaction.
