Strong Propane Companies Win Talent the Same Way They Win Customers
You answer questions, make things simple, and earn trust. If you need office help, mechanics, dispatch workers, drivers, or technicians, start by making it easy for good people to say yes. As small business owners ourselves, we combine our own hands-on hiring experience with proven marketing strategies to fill hard-to-find roles for our clients every day. So, where should you start?
Start With Your Website
Most applicants will check you out before they apply. Create an Employment page that is easy to find from your main menu. Keep the page clean and quick. Use plain language that describes what a normal day looks like for each role. List the schedule, the pay range, overtime expectations, benefits, and the kind of work someone will do in the first month. If you provide tools, uniforms or clothing allowance, paid training/continuing education, say so. Add testimonials and/or a short video where an employee shares why they like the job. Real people build trust.
Make Applying Simple on a Phone
Use a short online, secure form that works perfectly on a phone. Let people upload a résumé. Ask only what you need to move forward. When someone hits submit, send an instant email or text that says you received it and explains the next step and timeline. Fast replies show you are organized and respectful of people’s time.
Sell the Position by Building Trust
When potential employees check you out online before they apply, they usually check more than your website including your social media and Google presence. Keep your Google Business Profile current and active. Post recent photos of your team, your trucks, your customers, your community, and your shop. Share short updates on Facebook, Instagram, and LinkedIn so candidates start to feel connected to your values and the work they’d do for you. If you have safety awards or years of service badges, feature them on your Google profile and social posts. Add a few employee quotes about training, schedule, and teamwork to those channels as well. Visible, relatable proof in Google and on social tips the scale.
Put Jobs Where the Right People Look
While some roles and trades may lean toward certain channels, do not rule out reaching people through both active and passive search. Facebook, Instagram, and email can spark interest with people who are not actively job hunting but are open to a better opportunity. Google, Indeed, local job boards, Chamber of Commerce job boards, and college or trade school boards reach people who are actively looking. Use both paths, and ask every applicant where they found you so you can invest in what works.
Turn Your Team into Recruiters
Start with your loyal, engaged employees who have everything to gain from helping you find new their coworkers. Word of mouth is one of the most effective hiring tools and can bring incredible results. A healthy company culture motivates team members to help build a great team, with or without an incentive. Communication is key! Make sure everyone on your team knows you are hiring. Take time to explain the position, tell them where they can find the position posted, and invite them to share it on social media. Ask every applicant how they found you and keep track of those details for future hires. If most drivers come from Facebook and referrals, focus more energy there. If technicians come from trade schools, strengthen that relationship.
Keep the Process Moving
Review new applications every day. If someone looks promising, send a quick email to set up a short phone call. Share what to expect in the interview and what documents to bring. If you decide to pass, send a polite note. People remember how you treat them, and word travels fast in a smaller, rural community.
Retain Your Great Employees
Propane companies have always led the way in retaining great people because they treat their teams like family. From the drivers who know every customer on their route to the office staff who greet each call by name, loyalty runs deep in this industry. The same culture that keeps customers coming back also keeps employees around for decades. When you combine that family spirit with modern hiring tools and clear communication, you don’t just fill positions, you build a team that stays, grows, and carries your company’s reputation proudly into the future.
Want Help Getting This Done?
We can help modernize your website and make sure it’s fully mobile friendly, giving you a solid foundation to focus and amplify your hiring efforts. Our team can create a strong employment page that showcases your company and makes it easy for applicants to apply. We’ll also build the online application, refine your job descriptions, and create ads that stand out. Our team can manage your hiring ads on social media and Indeed, and coach you on other smart places to post that make sense for your local market. We’ll make sure your message is clear, consistent, and built to attract the right people, wherever they’re looking.
