When Someone Needs Propane, Where Do They Go First?
It’s not the phone book. Not the local paper. They pick up their phone and go to Google.
If your propane company does not show up in those results, or worse, if your online information is wrong, you are handing business to your competitor. It does not matter if your service is far better than theirs. They are getting the customer first, and winning that customer back will cost you more time, money, and effort than it should.
The Four Foundational Steps That Put Your Propane Company on the Map
Your trucks may be rolling every day, but if customers cannot find you online, you run the risk of being invisible. Guaranteeing that you’re visible on Google is part of what we call the Foundation Stage. That foundation starts with these four necessary elements.
- Google Business Profile: Claim and optimize your profile so you show up in Maps and local searches. This is often the first place customers look before they even click on your website.
- Website: Your website is where Google sends those searchers. If it looks outdated, loads slowly, is hard to use on a phone, or does not explain your services clearly, customers will move on.
- Online Listings: Make sure your information is consistent across directories like Yelp, Yellow Pages, and local business listings. Google rewards consistency, and customers trust accurate info.
- Reviews: Happy customers are your best marketers. Consistently ask for reviews and respond to them. Strong reviews build trust and help Google rank your business higher
Why Reviews Are Your Secret Weapon
A propane customer is trusting you with their home or business. Before they call, they want proof you can deliver. Reviews provide that proof.
If a competitor has dozens of recent five star reviews and you have only a handful of outdated ones, many people will not give you a chance. Reviews do not just influence people. They also tell Google your company is active and trustworthy, which means you show up higher in searches.
How Controlling Your Google Listings is Key to Future-Proofing Your Business
Too many propane companies put off Google optimization because they are busy with daily operations. But ignoring Google today means handing customers to the competition tomorrow. If you want to protect your legacy and stand out in your market, start with the basics: claim your Google Business Profile, clean up your listings, encourage reviews, and make sure your website works as hard as you do.
The propane company down the street is already doing it. The only question is: will they win the call, or will you?
