Practical Strategies Propane Companies Can Use to Attract More Visitors
If you’re a propane marketer, your website needs to be doing more than just existing. It should be working hard to bring in leads, reduce phone calls, and serve your customers around the clock. Whether your site was built by Vivid Image or you’re considering a redesign, there are simple (and free) ways to boost its performance starting today.
The truth is, just building a website doesn’t guarantee people will find it. It’s what happens before, during, and after your site goes live that makes all the difference. That’s why we’re sharing a checklist of often-overlooked updates and marketing tips to help you get more value from your website.

11 Free Places You Should Be Sharing Your Website

Your propane website is only effective if people know about it and can find it. Go through this quick checklist to make sure your site is linked or listed in all the right places:
- Invoices & Receipts – Let customers know they can pay online by adding your URL.
- Email Signatures – Everyone on staff should link to your website in their email signature.
- Social Media Profiles – Your Facebook, LinkedIn, and Instagram should all drive traffic back to your site.
- Ads (Digital or Print) – If you’re paying for ads, make sure your site is mentioned and hopefully linked.
- Chamber Listings – Claim or update your membership listing with your correct web address.
- Voicemail Messages – Direct callers to your site for online bill pay, safety info, or service requests.
- Business Cards & Letterhead – Simple, lasting ways to reinforce your web presence.
- Product Labels or Safety Stickers – Include your URL for quick access to service or instructions.
- Coupons & Promotions – Include your web address so customers know where to learn more or redeem offers.
- Sponsorship Materials – Think sports uniforms, banners, event posters, sponsored events. Make sure your site is included.
- Google Business Profile – Double-check this! It’s essential for showing up in local searches.
Each of these opportunities is low effort, free, and helps increase visibility for your business.
Launching your website is just the beginning. Its success depends on actively driving traffic and keeping it well maintained. Treat your site as a powerful tool for generating leads, serving customers, and extending your team.
Ready to Get More from Your Site?
Let’s turn your website into your best source of leads. Contact us today for a free consultation.