Here’s the truth a lot of good propane companies miss.
A website is not your entire marketing. It is one piece of it. If your site is dated or does not support everyday tasks for customers and staff, it can hold you back. Marketing is a system that helps people find you, trust you, and choose you. When your foundation is strong, every part of that system works harder, protects your legacy, and helps you stand out in your local market.
When you become the best answer online, your website stops being a brochure and starts being a growth engine.
If your site is fast, secure, and handles online bill pay, forms, scheduling, and customer service, you have built a solid part of your foundation. That matters because great marketing only works when the basics are in place and clear. Our Marketing Method starts by shoring up the foundation first, so every next step produces results you can measure.
From there, it is all about being found. When customers search Google, talk to a home device, ask an AI assistant, or look on vehicle maps, they should land on you. That means nailing essentials like your Google Business Profile & Apple Maps, accurate listings, reviews, and on-site content that answers real questions. A steady stream of positive reviews then reinforces trust and turns finders into callers.
“Highly recommend Vivid Image. Working with Cegi and the staff was very easy and smooth. They were super helpful and they were very knowledgeable of our industry. Five stars!” Alta Oil & Propane
Your brand must also show up everywhere your people do.
Your brand must also show up everywhere your people do. If your logo doesn’t scale well or work across a variety of places, it is time to update it as part of strengthening your brand. A stronger brand creates a stronger foundation and gives your team the right files to use consistently. When the same look appears on uniforms, invoices, trucks, Facebook, tanks, and signage, you look professional and tough to beat locally, honoring the reputation your family has earned.
Take your marketing to the next level with a strong foundation
Once the foundation is strong, you can add Google Ads if it fits your goals and market, and give focus and energy to refining social and email so they become measurable drivers of calls and orders. That sequence protects your budget and prevents paying for traffic a weak foundation cannot convert.
At Vivid Image, we move in the right order. If you want future-proof marketing that works as hard as you do, contact us today for a free Playbook. You’ll get honest, actionable feedback on your foundation, a map of the next best steps, and help standing out with marketing built to last.
