Want to get better results from your emails to customers? Whether you email customers from RCC’s Fuel Distribution System, or use a service like Constant Contact, or MailChimp, we can help you write emails that your customers will actually open and read. If you’re just starting with email marketing or want to do more with the tools you have, we’ll show you how to use emails to grow your propane business. Our tips will help you save time, get better results from your efforts, and build stronger connections with your customers.
Why Emailing Your Customers Matters
Emailing your business and residential propane customers has many benefits. It is more than just sending a message—it’s a powerful way to build trust and strengthen your relationships with customers. Best of all? It’s very effective for little to no cost.
When done right, you can look forward to:
- Promoting timely services like contracts for the heating season or “lock-in pricing” offers.
- Keeping customers informed about safety tips, delivery updates, or new products.
- Address commonly asked questions or customer frustrations like “why does my tank gauge fluctuate?”
- Drive traffic to your website and encourage customers to take action, like signing up for autopay or requesting a fill.
For many family-owned propane businesses, the thought of adding email marketing might seem overwhelming. But the right strategies and tools can make it simple and effective—helping you meet your customers where they already are: their inboxes.
Tips to Create Better Emails
- Create a really good subject line: As you know the subject line of an email is often the only thing visible when the email arrives, so you want to give them a good reason to click and open it. Keep it interesting, relevant, timely, and different from the last email you sent. You’ll also want to keep it as short as possible.
- Start with one goal per email: Every email should have a clear purpose. Are you reminding customers to sign their heating season contracts or of an impending deadline? Announcing a special offer? Providing safety tips? Focus on ONE main goal to avoid overwhelming your readers. Try to keep it interesting, but brief.
- Drive traffic to your website: Direct customers to your website, your most valuable online asset. Send them to specific pages that match what you’re talking about so they can get more detailed information or take the desired call-to-action.
- Create a crystal clear call-to-action: A call-to-action is what you want people to do. You’re sending an email, so it needs to call the reader to take the next step, which might be:
- Lock in your propane rate today
- Click here to schedule your next delivery
- Watch this propane safety video
- Request a tank monitor
Don’t just take our word for it
“Working with Vivid Image has really taken our marketing to a new level. They are quick to respond and come back with great ideas…” Freddie Ridler, RCC
Build Trust by Respecting Your Customers
Think about it – email is personal. It lands right in your customer’s inbox. When you share stuff that actually helps them out – maybe it’s a quick tip or a heads-up about something important, you become more than just another business in their inbox. You’re their propane company they trust. You know the seasonality of your business, so use that knowledge to plan your emails around the months your customers expect to hear from you.
Email marketing isn’t just a tool—it’s a way to connect with your customers, save time, and grow your business. With a little effort and the right approach, you’ll see higher open rates, more clicks, and stronger customer loyalty.
Let’s Do This!
Want to see what’s possible? Contact us today if you want a little more help with the emails you’re sending (or want to get started sending), and let’s create emails that your customers will love—and trust. We’re here to help.
