Operational Growth Engine

Stop Running the Business on Heroics

This stage is about protecting your people and leadership bandwidth as expectations increase. For most propane companies, strain shows up internally before it shows up in sales. Phones ring more. The same questions repeat. Owners and managers become default problem-solvers.

Stage 3 of the propane marketing growth plan.

What This Stage Helps With:

Staff support: Fewer repeat questions and interruptions
Consistent messages between your website, social media and phone calls.
Time protection: Less day-to-day involvement required from leadership
Fewer communication issues that escalate into a problem
Operational stability: Less scrambling, fewer surprises

What’s Included:

Execution

Website: 15 pages

Website Managed Hosting: Included

Domain Name Registration: Included

Local SEO: Advanced included

Control of Business Data on 60+ sites: Included

Google Business Profile Management: Included

Reputation Management: Included

Customized Dashboard Reporting: 24/4 access

AI Search: Included

Social Media: 8 posts per month

Content – Blogging: 2 per month

Strategy + Coaching

Marketing Strategy: Yearly + Quarterly + Monthly

Social Media – Training + Coaching: Group Coaching

Leader – Own Your Year: Included

Strategic Initiatives

Potential Online Campaigns: 4 per year – Online Bill Pay, Online Contracts, Tank Monitoring, Commercial Contracts, Innovation, Hiring

Frequently Asked Questions

Common questions about the Operational Growth Engine plan.

What does 8x Social Media mean?

We create and publish 8 social media posts per month across your selected account. These are professionally crafted posts that maintain your brand voice and keep your audience engaged with relevant content about your services, team, and community involvement.

What are 2x Content Blogs?

We write and publish 2 blog articles per month on your website. These are SEO-optimized pieces that address common customer questions, seasonal topics, and industry trends. Blogs help your website rank higher and position you as a trusted resource.

What is the Leader – Own Your Year program?

Own Your Year is a structured planning program that helps business leaders set annual goals, break them into quarterly milestones, and track progress. It connects your marketing strategy directly to your business objectives.

What does AI Search Optimization include?

AI Search optimization ensures your business appears correctly in AI-powered search results from tools like ChatGPT, Google AI Overviews, and other emerging platforms. As more customers use AI to find services, this helps to keep you visible.

What are the 2x Potential Online Campaigns?

We can run up to 2 online campaigns per year, including Online Bill Pay, Online Contracts, Tank Monitoring, Commercial Contracts, Innovation, and Hiring. These are targeted initiatives designed to solve specific business challenges.

Can I add additional social accounts?

Yes. Additional social media accounts can be added for $500 per account per month. This is useful if you manage multiple brands or want a presence on additional platforms beyond your primary account.

How does the Monthly Marketing Strategy differ from the Quarterly?

Stage 3 includes Yearly, Quarterly, AND Monthly strategy sessions. Monthly check-ins allow us to respond quickly to market changes, adjust campaigns in real-time, gather more timely content from you, and ensure your team stays aligned with current priorities.

What kind of results can I expect?

Results vary by market, but companies at this stage typically see reduced inbound support calls, more consistent customer communication, improved staff efficiency, and stronger online visibility. We track and report on key metrics during your strategy sessions.

Pricing Summary