Your website is one of your most powerful marketing tools, but only if people can find it. Whether you recently launched a new site or have had one for years, it’s easy to overlook one simple truth: your website doesn’t automatically drive traffic just by existing. You have to put it in front of people, again and again, so they know where to go when they want to schedule a delivery, pay a bill, learn about your services, refer a friend, or review propane safety tips.
You can get more value out of your propane website by making sure it’s listed in all the right places.
Everyday Business Materials
As a propane company, you already have several routine customer touchpoints. These materials are perfect places to promote your website, helping customers find you faster and encouraging them to take action online.
- Invoices and receipts – Add your web address to both printed and emailed versions so customers can easily make payments or check delivery schedules.
- Delivery tickets and service forms – Include your website or a scannable QR code to direct customers to helpful information like safety tips, online payments, or tank monitoring tools.
- Email signatures – Everyone from your office staff to drivers should include a website link in their email signature. It’s a subtle but consistent way to guide customers to your site.
- Voicemail greetings – Mention your website in both office and mobile voicemail messages so customers know where to go for hours, contact info, or service requests, especially after hours.
- Tank tags, decals, or product labels – If your brand appears on equipment or refill tags, include your web address to connect service visits with your online presence.
- Service agreements and contracts – List your web address near your contact information to reinforce your brand and give customers an easy reference point.
- Business cards and printed materials – Add your website to business cards, handouts, or anything left behind after a service call or event.
Each of these placements creates one more opportunity for a customer to visit your site, without adding any major work to your day-to-day.
Marketing & Advertising Channels
Every marketing effort you make should point back to your website. It’s where people can learn more, take action, and build trust in your business.
- Social media bios – Your Facebook, Instagram, and LinkedIn profiles should all link to your website.
- Paid advertising (print or digital) – Whether it’s a digital ad or a local sponsorship, always include your web address.
- Coupons, promotions, and mailers – If you’re offering a discount or special, your website should be the next step.
- Sponsorships – When supporting local teams, events, or causes be sure your URL appears on banners, t-shirts, posters, and ads.
Online Listings and Local Search
Your website should be linked to every online profile and business directory you’re listed in. These placements help customers find you in local search results and improve your visibility across platforms.
- Google Business Profile – Check that your site is linked correctly on your Google Business Profile. This is one of the top ways people find your business.
- Apple Business Connect, Bing Places, and Yelp – These listings show up in voice searches, maps, and directories, even if you don’t check them regularly. Leaving your website off these listings can be a missed opportunity.
- Chamber of Commerce or community listings – Chamber of Commerce and other community listings are great for local visibility. Check that your website is listed and correct.
- Industry associations or propane directories – If you’re listed on your state’s propane association site or other industry databases, make sure your website is up to date.
Take Action to Make Your Website Work for You
Your website isn’t just something to check off your to-do list, it should be working for you every day. When you consistently share it across the materials and platforms your customers already use, you build trust, increase visibility, and make it easier for people to do business with you.
Need help making sure your website is working for your business? Contact us today.
