Whether your customers are scheduling a propane delivery, paying a bill, or filling out a service form, today’s consumer expects to be able to do it all from their phone. And if they can’t? They might start looking elsewhere. Having a mobile-friendly website isn’t just a “nice to have” anymore. It’s essential to the continued success and growth of your business.
What Does “Mobile-Friendly” Really Mean?
A mobile-friendly website is built and designed with smartphones and tablets, rather than focusing on the desktop experience alone. It means fast load times, easy navigation with a thumb, click-to-call buttons, and forms that are simple to fill out on a smaller screen.
More than 60% of website traffic now comes from mobile devices. And when a customer needs propane—or is researching their options—chances are they’re doing it from their phone.
If your current website is difficult to use on a phone, outdated, or takes too long to load, you might be missing out on new customers and making life harder for your loyal ones.
Why It Matters for Propane Marketers
Many propane marketers still operate the old-fashioned way: cash or check payments, phone calls for deliveries, and paper-based processes. While there’s nothing wrong with tradition, those old systems can hold your business back—especially when better options exist that are just as personal but far more efficient.
By providing a way to make payments on a mobile-friendly site, you brought a huge convenience to your customers.
Meet the Next Generation of Customers: A mobile-friendly website keeps your company relevant and accessible without losing the personal touch that sets you apart.
Make It Easier to Get Paid: Online bill pay is a game changer. Customers expect the convenience, and your business benefits from faster payments, fewer bounced checks, and less manual processing. A mobile-friendly site ensures that someone can pay their bill in just a few taps—at anytime, from anywhere. You’ll spend less time chasing payments and more time building your business.
Key Mobile Features to Keep in Mind
When your customers visit your website from their phones, they’re often on the go—checking delivery times, making a payment, or scheduling a service call.
That means your website has to work fast and work well on mobile devices, not just desktops.
Mobile-first design puts those needs front and center, making it easier for your customers to take action—and for your team to serve them more efficiently.
Content That Serves Your Customers
Content truly is one of the most important things on your website—whether someone’s reading on a laptop or a smartphone. For propane marketers, that means giving mobile visitors exactly what they need:
- Because screen space is limited on mobile, every word counts. Your content should be well-organized, concise, and written with your audience in mind. Not only does this make for a better customer experience It helps your site rank better in search results too.
- Have a clear strategy behind your content. What action do you want someone to take on each page? Whether it’s scheduling a tank install or setting up automatic deliveries, make it easy and obvious.
Mobile-Friendly Design
Just because mobile screens are smaller doesn’t mean your site can’t look great. Visuals still matter—especially when they help show your professionalism and reliability.
- Use high-quality images that load quickly, even on slow connections.
- Make sure your fonts are large enough to read without zooming.
- Design buttons that are big enough to tap with a finger, not just a mouse pointer.
Your site should feel as easy and reliable as your service.
Prioritize Speed and Ease of Use
Your customers shouldn’t have to pinch, zoom, or scroll endlessly just to find your phone number or pay their bill. A mobile-friendly propane website should load quickly, whether they’re on a strong wifi connection at home or standing in their driveway with one bar of service.
Key actions—like “Order Propane,” “Pay Bill,” or “Request Service”—should be clearly visible the moment the page loads. No guessing, no digging. Just simple, clear next steps.
We Speak Your Language
At Vivid Image, we’ve worked with propane marketers across the country. We understand your business, your challenges, and the pride you take in serving your community. Our team specializes in building mobile friendly websites, streamlining operations, and helping propane companies like yours grow—without sacrificing what makes you special.
If you’re ready to reduce overhead, improve customer service, and open the door to new opportunities, a mobile-friendly responsive website is the best place to start.
